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Privacy Policy

Last Updated: February 19, 2026

1. Introduction

ALF Connect ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered receptionist service for assisted living facilities.

By using ALF Connect, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide directly to us, including:

  • Contact Information: Name, email address, phone number, facility name
  • Account Information: Username, password, billing information
  • Appointment Information: Scheduled appointment dates, times, and preferences
  • Communication Records: Call logs, voicemail transcripts, SMS messages

2.2 Automatically Collected Information

When you use our service, we automatically collect certain information:

  • Usage Data: Call duration, frequency, routing patterns, feature usage
  • Device Information: IP address, browser type, operating system
  • Analytics Data: Performance metrics, error logs, system diagnostics

2.3 Protected Health Information (PHI)

As a service provider to assisted living facilities, we may handle Protected Health Information (PHI) as defined by HIPAA. We maintain strict safeguards to protect PHI and comply with all applicable HIPAA regulations. We do not transmit PHI via SMS messages.

3. How We Use Your Information

We use the information we collect to:

  • Provide Services: Deliver AI-powered call handling, appointment scheduling, and notifications
  • Send Notifications: Send appointment confirmations, reminders, and updates via SMS and email
  • Improve Service: Analyze usage patterns to enhance features and performance
  • Customer Support: Respond to inquiries, troubleshoot issues, and provide assistance
  • Billing & Payments: Process subscription fees and manage accounts
  • Compliance: Maintain HIPAA compliance and meet legal obligations
  • Security: Detect and prevent fraud, abuse, and security incidents

4. SMS Messaging Privacy

4.1 SMS Consent

When you provide your mobile phone number to schedule an appointment, you consent to receive transactional SMS notifications from ALF Connect. These messages include appointment confirmations, reminders, and updates.

4.2 SMS Data Collection

We collect and store your mobile phone number and SMS message history solely for the purpose of providing appointment notifications. We do not use this information for marketing purposes.

4.3 SMS Data Sharing

We do not share your mobile phone number with third parties for marketing purposes. Your phone number may be shared with:

  • SMS Service Providers: To deliver text messages (e.g., Twilio, GoHighLevel)
  • Your Facility: The assisted living facility you're scheduling with

4.4 SMS Opt-Out

You can opt out of SMS messages at any time by replying STOP to any message. Your phone number will be immediately removed from our SMS list, and you will receive one final confirmation message.

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Cloud hosting providers (AWS, Google Cloud)
  • SMS and email delivery services
  • Payment processors
  • Analytics providers

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

5.2 Business Transfers

If ALF Connect is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

5.4 With Your Consent

We may share your information with third parties when you provide explicit consent.

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption: Data is encrypted in transit (TLS/SSL) and at rest (AES-256)
  • Access Controls: Role-based access restrictions and multi-factor authentication
  • Monitoring: Continuous security monitoring and threat detection
  • HIPAA Compliance: Business Associate Agreements (BAAs) and HIPAA-compliant infrastructure
  • Regular Audits: Periodic security assessments and penetration testing

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

  • Account Information: Retained while your account is active, plus 7 years for billing records
  • Call Logs: Retained for 90 days for operational purposes
  • SMS Records: Retained for 90 days or as required by law
  • PHI: Retained in accordance with HIPAA requirements (typically 6 years)

8. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Opt-Out: Opt out of SMS messages, marketing emails, or data sharing
  • Data Portability: Request your data in a machine-readable format
  • Restrict Processing: Request restriction of how we process your information

To exercise these rights, please contact us at [email protected] or call (321) 947-6372.

9. Children's Privacy

ALF Connect is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

11. International Users

ALF Connect is based in the United States. If you access our service from outside the U.S., your information will be transferred to, stored, and processed in the United States. By using our service, you consent to this transfer.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our website. Your continued use of the service after changes are posted constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

By using ALF Connect, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.